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About UPA

UPA is the association that represents and advocates the interests of industrial, commercial and service companies investing advertising budgets on the Italian market.
Established in 1948, UPA was recognized by decree of the President of the Italian Republic in 1960. Today UPA associates the main 500 advertisers that account for about 90% of the Italian communication and advertising market.

UPA is the association that represents and advocates the interests of industrial, commercial and service companies investing advertising budgets on the Italian market.
Established in 1948, UPA was recognized by decree of the President of the Italian Republic in 1960. Today UPA associates the main 500 advertisers that account for about 90% of the Italian communication and advertising market.

UPA has set itself a new goal: to promote a business culture of investing in culture, mainly among advertisers that feel the need of diversifying tools available for theirs communication strategies.

To invest in culture means to play an active part in the social and cultural growth of our Country, as well as to invest in advertising and communication has always been for UPA a way to contribute to economic growth.

Upaperlacultura.org is a web site designed to promote the culture of investing in Culture.

It provides a database  of cultural sponsorship / partnership projects submitted  by public bodies  or by private bodies with a public-service mission (such as Foundations , etc) in the following cultural fields: Architecture/Urban design, Arts, Cinema, audiovisual and multimedia arts, Dance, Literature, Music, Cultural heritage sites, Theatre.

These cultural institutions can download the registration form of the project that will be assessed by UPA Evalutation Committee.

The web site is open to/ aimed at enterprises, which may or may not be members of UPA, interested to explore the possibility of financing a cultural sponsorship/ partnership project.

Companies concerned with/ willing to invest in cultural projects can visit the web site Upaperlacultura.org and consult the projects database.

Projects are available as follows:

  • Individually (according to the total amount requested or according to the date of presentation)
  • Sorted by cultural field (archaeology, architecture, arts, books, music, theatre, dance)
  • Sorted by geographic location

In addition to the database you can find two service sections:

  • One is dedicated to legal and tax issues concerning sponsorship
  • The other one is dedicated to useful documnentation, such as   relevant research results, news and information as well as links with relevant websites, press review on sponsorshipactivities.

The Project Upaperlacultura.org is no profit and has the aim of bringing together in a simple and transparent manner supply and demand of cultural sponsorship / partnership projects that can be integrated into communication strategies of advertisers.