UPA has set itself a new goal: to promote a business culture of investing in culture, mainly among advertisers that feel the need of diversifying tools available for theirs communication strategies.
To invest in culture means to play an active part in the social and cultural growth of our Country, as well as to invest in advertising and communication has always been for UPA a way to contribute to economic growth.
Upaperlacultura.org is a web site designed to promote the culture of investing in Culture.
It provides a database of cultural sponsorship / partnership projects submitted by public bodies or by private bodies with a public-service mission (such as Foundations , etc) in the following cultural fields: archaeology, architecture, arts, books, dance, environment, music, history, theatre,
These cultural institutions can download the registration form of the project that will be assessed by UPA Evalutation Committee.
The web site is open to/ aimed at enterprises, which may or may not be members of UPA, interested to explore the possibility of financing a cultural sponsorship/ partnership project.
Companies concerned with/ willing to invest in cultural projects can visit the web site Upaperlacultura.org and consult the projects database.
Projects are available as follows:
- Individually (according to the total amount requested or according to the date of presentation)
- Sorted by cultural field (archaeology, architecture, arts, books, music, theatre, dance)
- Sorted by geographic location
In addition to the database you can find two service sections:
- One is dedicated to legal and tax issues concerning sponsorship
- The other one is dedicated to useful documnentation, such as relevant research results, news and information as well as links with relevant websites, press review on sponsorshipactivities.
The Project Upaperlacultura.org is no profit and has the aim of bringing together in a simple and transparent manner supply and demand of cultural sponsorship / partnership projects that can be integrated into communication strategies of advertisers.